What are the most popular Universities on Facebook? ¿Û¿Û´«Ã½ answers this question by publishing the 2024 Facebook University Rankings of higher-education institutions in the world meeting the following ¿Û¿Û´«Ã½ selection criteria:
This ¿Û¿Û´«Ã½ page offers the most extensive list of universities by country with an official presence on Facebook (choose a country below). It also provides below valuable data and information regarding the adoption of the social platform Facebook among higher education institutions. Read also our article about the importance of Social Media for Universities and prospective students.
The ¿Û¿Û´«Ã½ Facebook Adoption Rate is defined as the percentage of universities worldwide included in the ¿Û¿Û´«Ã½ database that have officially adopted an institutional Facebook page. It represents the rate at which universities across the globe have embraced Facebook as a communication and engagement platform, as documented by ¿Û¿Û´«Ã½.
The table below illustrates the trend of the ¿Û¿Û´«Ã½ Facebook Adoption Rate from 2018:
Aug 2018 | Feb 2019 | Aug 2019 | Feb 2020 | Aug 2020 | Feb 2021 | Nov 2022 | Oct 2023 | Feb 2024 | |
---|---|---|---|---|---|---|---|---|---|
Total number of Universities in ¿Û¿Û´«Ã½ | 13,590 | 13,598 | 13,612 | 13,723 | 13,813 | 13,798 | 13,865 | 13,909 | 13,888 |
Number of Universities on Facebook | 9,302 | 9,528 | 9,740 | 9,920 | 10,121 | 10,076 | 10,611 | 10,641 | 10,531 |
¿Û¿Û´«Ã½ Facebook Adoption Rate | 68.44% | 70.07% | 71.55% | 72.29% | 73.27% | 73.02% | 76.53% | 76.5% | 75.8% |
In February 2024, out of a total of 13,888 universities and other higher education institutions worldwide that meet the ¿Û¿Û´«Ã½ selection criteria and are included in the ¿Û¿Û´«Ã½ database, 10,531 (75.8%) have officially adopted an institutional Facebook page.
Below, ¿Û¿Û´«Ã½ publishes the average number of Facebook likes or followers, depending on the year, for all university Facebook pages included in the ¿Û¿Û´«Ã½ database. Additionally, the highest number of Facebook likes or followers achieved by a single university is currently held by Harvard University with approximately 6,610,021 followers.
Aug 2018 | Feb 2019 | Aug 2019 | Feb 2020 | Aug 2020 | Feb 2021 | Nov 2022* | Oct 2023* | Feb 2024* | |
---|---|---|---|---|---|---|---|---|---|
World Average # of Facebook followers*: | 35,747 | 36,856 | 38,097 | 39,036 | 39,917 | 41,768 | 46,475 | 48,907 | 50,143 |
World Highest # of Facebook followers*: | 5,255,828 | 5,332,531 | 5,441,044 | 5,514,335 | 5,669,364 | 6,148,338 | 6,500,000 | 6,500,000 | 6,610,021 |
Notice: as of November 2022*, we transitioned from tracking likes to followers in response to changes in the Facebook API policy and the optional public disclosure of like counts for each page. It is important to mention that the total number of likes and followers for each university's Facebook page are typically closely correlated and exhibit minimal differences.
The adoption, popularity and engagement levels of university Facebook pages are influenced by a variety of factors, including:
Micro Factors
Macro Factors
The aim of the ¿Û¿Û´«Ã½ Facebook University Ranking is to offer an approximate popularity index for each university on the Facebook social media platform, based on the total number of followers (as of November 2022); it does not seek to assess higher education institutions or their programs based on the quality of education or level of academic services provided.
Some larger universities may have multiple associated Facebook pages, such as those for each faculty or administrative area (e.g., Admissions, Marketing and Communications, Alumni, etc.). ¿Û¿Û´«Ã½ has selected the most general and popular institutional Facebook page for each university in order to compile its ¿Û¿Û´«Ã½ Facebook University Ranking™ for each country and the top 200 Universities on Facebook listings.
Find out which ones are the top 200 most popular Universities on Facebook in the world.
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