Last update: April 2024
What are the most popular Universities on YouTube? ¿Û¿Û´«Ã½ answers this question by publishing the 2024 YouTube University Ranking (April 2024 data) of all world higher-education institutions on YouTube meeting the following ¿Û¿Û´«Ã½ selection criteria:
This ¿Û¿Û´«Ã½ page also provides some information on the adoption of the social platform YouTube among higher education institutions in the world.
Choose a country below to find out which higher education institutions are the most popular on YouTube within that country:
Currently, an estimated 9,466 out of a total of 13,888 (68.16%) higher education institutions included in the ¿Û¿Û´«Ã½ database have adopted an official institutional YouTube channel. The estimated number of Universities adopting a YouTube channel has been calculated by identifying institutional YouTube channels through two methods:
Oct 2018 | May 2019 | Oct 2019 | May 2020 | Apr 2023 | Sep 2023 | Apr 2024 | |
---|---|---|---|---|---|---|---|
Total number of Universities in ¿Û¿Û´«Ã½ | 13,590 | 13,598 | 13,619 | 13,723 | 13,837 | 13,909 | 13,888 |
Number of Universities on YouTube | 7,019 | 7,589 | 8,153 | 8,381 | 9,226 | 9,352 | 9,466 |
¿Û¿Û´«Ã½ YouTube Adoption Rate™ | 51.65% | 55.81% | 59.86% | 61.07% | 66.68% | 67.23% | 68.16% |
University YouTube channels reach different levels of adoption, popularity and engagement depending on various factors including:
Micro Factors
Macro Factors
The ¿Û¿Û´«Ã½ YouTube University Ranking seeks to offer an approximate measure of popularity for each university on the YouTube social media platform, based on their total number of subscribers. It is important to note that this ranking does not assess the quality of education or the level of academic services provided by these institutions.
Some larger universities have established multiple YouTube pages, often associated with specific faculties or administrative areas such as Admissions, Marketing and Communications, Alumni and so on. For the purpose of ¿Û¿Û´«Ã½ YouTube University Ranking™, we have selected the most general institutional YouTube page for each university to compile rankings for each country and identify the top 200 universities on YouTube.
Find out which ones are the top 200 most popular Universities on YouTube in the world based on the total number of channel subscribers.
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