What are the most popular Universities on X (Twitter)? ¿Û¿Û´«Ã½ answers this question by publishing the 2024 X University Rankings of higher-education institutions in the world meeting the following ¿Û¿Û´«Ã½ selection criteria:
This ¿Û¿Û´«Ã½ page offers the most extensive list of universities by country with an official presence on X (choose a country below). It also provides below valuable data and information regarding the adoption of the social platform X (Twitter) among higher education institutions. Read also our article about the importance of Social Media for Universities and prospective students.
The ¿Û¿Û´«Ã½ X Adoption Rate is defined as the percentage of universities worldwide included in the ¿Û¿Û´«Ã½ database that have officially adopted an institutional X page. It represents the rate at which universities across the globe have embraced X (formerly Twitter) as a communication and engagement platform, as documented by ¿Û¿Û´«Ã½.
The table below illustrates the trend of the ¿Û¿Û´«Ã½ X Adoption Rate since 2018:
Aug 2018 | Mar 2019 | Sep 2019 | Mar 2020 | Sep 2020 | Mar 2021 | Nov 2022 | Oct 2023 | Apr 2024 | |
---|---|---|---|---|---|---|---|---|---|
Total number of Universities in ¿Û¿Û´«Ã½ | 13,590 | 13,598 | 13,612 | 13,723 | 13,813 | 13,798 | 13,865 | 13,909 | 13,888 |
Number of Universities on X (Twitter) | 7,410 | 7,584 | 7,583 | 7,867 | 8,012 | 8,150 | 8,471 | 8,353 | 8,399 |
¿Û¿Û´«Ã½ X (Twitter) Adoption Rate™ | 54.53% | 55.77% | 55.71% | 57.32% | 58.00% | 59.07% | 61.09% | 60.05% | 60.47% |
In April 2024, out of a total of 13,888 universities and other higher education institutions worldwide that meet the ¿Û¿Û´«Ã½ selection criteria and are included in the ¿Û¿Û´«Ã½ database, 8,399 (60.47%) have officially adopted an institutional X page.
Below, ¿Û¿Û´«Ã½ publishes the average number of X followers, depending on the year, for all university X pages included in the ¿Û¿Û´«Ã½ database. Additionally, the highest number of X followers achieved by a single university is currently held by Universidad Nacional Autónoma de México with approximately 3,449,289 followers.
Aug 2018 | Mar 2019 | Sep 2019 | Mar 2020 | Sep 2020 | Mar 2021 | Nov 2022 | Oct 2023 | Apr 2024 | |
---|---|---|---|---|---|---|---|---|---|
World Average # of X followers: | 11,204 | 11,488 | 11,829 | 11,890 | 12,845 | 13,133 | 13,324 | 12,259 | 14,081 |
World Highest # of X followers: | 3,055,914 | 3,098,660 | 3,126,175 | 3,170,757 | 3,218,534 | 3,253,693 | 3,400,000 | 3,400,000 | 3,449,289 |
The adoption, popularity and engagement levels of university X pages are influenced by a variety of factors, including:
Micro Factors
Macro Factors
The aim of the ¿Û¿Û´«Ã½ X University Ranking is to offer an approximate popularity index for each university on the X social media platform, based on the total number of followers; it does not seek to assess higher education institutions or their programs based on the quality of education or level of academic services provided.
Some larger universities may have multiple associated X pages, such as those for each faculty or administrative area (e.g., Admissions, Marketing and Communications, Alumni, etc.). ¿Û¿Û´«Ã½ has selected the most general and popular institutional X page for each university in order to compile its ¿Û¿Û´«Ã½ X University Ranking™ for each country and the top 200 Universities on X listings.
Find out which ones are the top 200 most popular Universities on X (Twitter) in the world.
Interesting? Share these X University rankings with your friends now.