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Universities on X (Twitter) | 2023 ¿Û¿Û´«Ã½ X (Twitter) University Ranking

Universities on X (Twitter)

2024 X University Rankings and Adoption Rate New

Introduction

What are the most popular Universities on X (Twitter)? ¿Û¿Û´«Ã½ answers this question by publishing the 2024 X University Rankings of higher-education institutions in the world meeting the following ¿Û¿Û´«Ã½ selection criteria:

  • being chartered, licensed or accredited by the appropriate higher education-related organization in each country
  • offering at least three-year bachelor's degrees or postgraduate master's or doctoral degrees
  • delivering courses predominantly in a traditional, non-distance education format

This ¿Û¿Û´«Ã½ page offers the most extensive list of universities by country with an official presence on X (choose a country below). It also provides below valuable data and information regarding the adoption of the social platform X (Twitter) among higher education institutions. Read also our article about the importance of Social Media for Universities and prospective students.

X (Twitter) University Rankings by country




Overview

¿Û¿Û´«Ã½ X Adoption Rate

The ¿Û¿Û´«Ã½ X Adoption Rate is defined as the percentage of universities worldwide included in the ¿Û¿Û´«Ã½ database that have officially adopted an institutional X page. It represents the rate at which universities across the globe have embraced X (formerly Twitter) as a communication and engagement platform, as documented by ¿Û¿Û´«Ã½.

The table below illustrates the trend of the ¿Û¿Û´«Ã½ X Adoption Rate since 2018:


¿Û¿Û´«Ã½ X Adoption Rate

  Aug 2018 Mar 2019 Sep 2019 Mar 2020 Sep 2020 Mar 2021 Nov 2022 Oct 2023 Apr 2024
Total number of Universities in ¿Û¿Û´«Ã½ 13,590 13,598 13,612 13,723 13,813 13,798 13,865 13,909 13,888
Number of Universities on X (Twitter) 7,410 7,584 7,583 7,867 8,012 8,150 8,471 8,353 8,399
¿Û¿Û´«Ã½ X (Twitter) Adoption Rate 54.53% 55.77% 55.71% 57.32% 58.00% 59.07% 61.09% 60.05% 60.47%

In April 2024, out of a total of 13,888 universities and other higher education institutions worldwide that meet the ¿Û¿Û´«Ã½ selection criteria and are included in the ¿Û¿Û´«Ã½ database, 8,399 (60.47%) have officially adopted an institutional X page.


World average and highest number of X followers

Below, ¿Û¿Û´«Ã½ publishes the average number of X followers, depending on the year, for all university X pages included in the ¿Û¿Û´«Ã½ database. Additionally, the highest number of X followers achieved by a single university is currently held by Universidad Nacional Autónoma de México with approximately 3,449,289 followers.


World average and highest # of X followers

  Aug 2018 Mar 2019 Sep 2019 Mar 2020 Sep 2020 Mar 2021 Nov 2022 Oct 2023 Apr 2024
World Average # of X followers: 11,204 11,488 11,829 11,890 12,845 13,133 13,324 12,259 14,081
World Highest # of X followers: 3,055,914 3,098,660 3,126,175 3,170,757 3,218,534 3,253,693 3,400,000 3,400,000 3,449,289

Factors Affecting X Adoption, Popularity and Engagement

The adoption, popularity and engagement levels of university X pages are influenced by a variety of factors, including:

Micro Factors

  • The university's reputation and size.
  • The university's overall online presence, web popularity and adoption of distance education.
  • The university's level of adoption and utilization of X as an additional channel to the institutional website.

Macro Factors

  • The size of the tertiary education sector in the country.
  • The level of Internet usage and connection speeds in the country.
  • The level of adoption and utilization of X as a social media platform in the country.

X (Twitter) University Rankings aim and methodology

The aim of the ¿Û¿Û´«Ã½ X University Ranking is to offer an approximate popularity index for each university on the X social media platform, based on the total number of followers; it does not seek to assess higher education institutions or their programs based on the quality of education or level of academic services provided.

Some larger universities may have multiple associated X pages, such as those for each faculty or administrative area (e.g., Admissions, Marketing and Communications, Alumni, etc.). ¿Û¿Û´«Ã½ has selected the most general and popular institutional X page for each university in order to compile its ¿Û¿Û´«Ã½ X University Ranking for each country and the top 200 Universities on X listings.


Top 200 Universities on X (Twitter) in the world

Find out which ones are the top 200 most popular Universities on X (Twitter) in the world.



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